Design is a powerful tool to create products that convey the message of simplicity. But the definition of simplicity is changed: if simplicity in the past was connected with the pure easiness of use and the immediate functionality, nowadays simplicity should be connected with the concept of flexibility and adjustability of the objects to our needs.
I believe that design is becoming more and more flexible, more adaptive, more shaped according to the user experience and the new flexible society that we are living in. This has an influence on the communication tools that the object must have, the so-called affordances. If in the past design had a static language to communicate with the user, now is becoming more and more dynamic, and good design should know how to create a direct contact with the people which are using it, and it should also tell how its behavior may change according to human needs. Users now require dynamic objects that fit their lifestyle in the everyday practices, products that can slowly learn the needs from the way the user handle and use them.
Design should be democratic and accessible and the language that it should speak has to be understandable for everyone. The language that I use in my designs aims at the complete experience of the product without the need of explanation.
My focus is how to bring the everyday life of people into design. And by doing that I believe that designers should shape their products aiming at qualitative interactions in the experience of the object. Qualitative interactions are made of emotions and positive experience, that are then translated into positive memories connected to the object.
In a good design, the user is the starting and the ending point of the entire process.
I believe in a future of design where the designer has an open conversation with the user and vice-versa in every step of the process, where the decisions are made together and where the user is a fundamental part of the entire cycle. Design making should be emphatic, in order to produce objects and systems that are valuable for the people that use them. This is what design has to bring to users, an improvement of the qualities of interactions creating an immediate and natural conversation between the object and the user, in both directions.