Mockup MP 3
Schermafbeelding 2017-06-01 om 11.37.33
Think aloud session with a participant
Think aloud session with a participant
Analysis of the insights gained during the sessions
Analysis of the insights gained during the sessions
The complete affinity diagram obtained by the analysis of the outcomes of the interviews with the participants
The complete affinity diagram obtained by the analysis of the outcomes of the interviews with the participants
Analysis of one of the tasks done by the participants
Analysis of one of the tasks done by the participants
Part of the redesign proposed
Part of the redesign proposed

evaluation and redesign of the Marktplaats mobile app

Marktplaats app Evaluation_2017

This research was done with the some of the trainees of the USI Program for my Master Honors Academy. The aim was to analyze and propose a redesign of a mobile application or a website with a user-centred approach.

Marktplaats is a successful Dutch secondhand marketplace that had 1.3 million visitors on their platforms each day from which 73% of usage is through the mobile application. This short research is focused on an evaluation of the Marktplaats IOS app through a heuristic evaluation with experts and a task analysis of users who test the app by fulfilling tasks and think aloud while performing the tasks. The outcome of this evaluation is a proposal for redesigned mobile application.